Alli News Abstract 29
http://marketplace.publicradio.org/display/web/2010/01/22/pm-gsk-documentary/
GlaxoSmithKline is bankrolling a documentary it hopes will do for obesity what "An Inconvenient Truth" did for global warming. The drug maker doesn't care so much if you actually see the movie, so long as you talk about it. The impact of "An Inconvenient Truth" had more to do with the events around the film, says media analyst Johanna Blakely at the University of Southern California.
House parties, private screenings and other forums for discussions about obesity -- that's what GlaxoSmithKline is aiming for.